Marketing Blog

Coca-Cola announced in 2016 that they would soon be killing off Coke Zero in favor of the new creation of Coke Zero Sugar that would first be tested in other countries, like Great Britain and Mexico, then hit the US in July of 2017. Coke Zero Sugar is intended to taste more like regular Coca Cola with a “new and improved recipe”. This news came as a shock to many because the beloved Coke Zero had only been increasing in sales since its 2005 debut. People were confused why they would riskily decide to do a complete revamp of one of their most popular products. Many who had been loyal fans to this zero calorie diet drink were angry at the news because they were very skeptical that Coke Zero Sugar would taste “even better” than Coke Zero.          So, what’s the difference? They both have zero calories and sugar, and are both sweetened by aspartame and acesulfame K. Coca Cola says they only “tweaked the blend of natural flavors” so their ...

Another horrific event occurred on Sunday night in Las Vegas. A gunman from a hotel room opened fire during a Jason Aldean concert and killed over 59 people while injuring over 400 others. This tragedy surpassed the 2016 Orlando shooting as the deadliest mass shooting in United States history. When I first woke up Monday morning and saw the news stories about it on my phone I rubbed my eyes and hoped I was still asleep. I was confused, then angry, and now heartbroken. I’ve spent today gathering more information on the attack, learning about the innocent victims, and looking to social media to see how other people are expressing their sentiments. Like with most disastrous events, people have been using Facebook and Instagram to show that their hearts and prayers are with the victims and their friends and families who have to deal with their loss. I actually wrote another blog earlier this semester about how posting to social media to show your sympathy...

Where do I even begin? Unless you've been living under a rock you've heard the groundbreaking news that Kylie Jenner is pregnant at age 20 with Travis Scott being the father. TMZ was the first to share the news on Friday the 22nd at 4:40 PM with People and other news sources quick to follow to cover the story.  My mind started spinning on Friday at approximately 4:47 PM when I heard the news, and it hasn’t stopped since. I’ve spent the last four days scavenging for more information and constantly refreshing my most trusted online pop-culture news sources for the latest update. I know that my reaction might be a bit obsessive, but I love all things about the Kardashian-Jenner clan, and I regularly invest a lot of time trying to stay up to date with their dramatic lives. But, it seems that that rest of the internet is also having a minor heart attack about Kylie being a mom-to-be, too.  From the E! News to CNN, ever...