Marketing Blog

I think I can speak for everyone when I say that airports can be the worst part of traveling. Now don’t get me wrong, I do love airports when everything goes accordingly. I love being right on time, grabbing Starbucks before my flight, browsing Brookstone for things I don’t need, getting on the plane and pulling out my neck pillow and waking up at my destination. But, that type of experience rarely actually happens to me. Normally I get to the airport extremely early to combat the long lines, have to deal with the rude security/gate agents, and walk around with my ticket, ID, boarding pass, and passport all firmly in my hand to keep in sight to make sure that I can get on the plane. But, the airline industry is rapidly introducing new technologies to change all of this. So, what’s the future looking like? Robots that move around the airport to help in different areas when needed. SITA is the global technology company that provides innovations to the air transport industry,

I have always loved shopping at stores that have the newest trends for the lowest prices. I have rewards memberships at Forever 21, Lulu’s, Zara, and H&M. I had always been under the assumption that these brands must be on the consumers’ side since they sell clothes for such a low cost unlike many other fashion brands. In my mind, I considered brands like Free People and Lulu Lemon to be less ethical than cheaper brands because I thought that they were making more of a profit for themselves by selling their clothes at much higher prices. That was all before I watched the documentary  The True Cost . Released in 2015, The True Cost is about how companies in the fast fashion industry are reaping in huge profits for themselves by making their clothes cost very inexpensive and by producing them quickly, but their garment workers and the environment are the ones absorbing the negative consequences of the industry. Companies like H&M, Topshop, and Forever 21 outsource