Marketing Blog

Two big holidays are coming up: Halloween and the release of Stranger Things season 2 on Netflix. I have been waiting for season 2 to come out since the second after I finished binge watching the first season (which took me less than two days) at the beginning of last August. If you have not seen Stranger Things yet please start watching it after reading this blog because you will not regret it. The show takes place in a quiet, small town in the 1980s where the worst crime to ever happen there was a woman getting attacked by an owl, until a kid disappears without a trace. When his friends go searching for him they find a girl with a shaved head instead. After that a lot of strange things start happening around the town.   This Emmy-winning hit can attribute their success to their amazing cast of kids, suspenseful storyline, and a great marketing strategy. A month after Stranger Things was released on Netflix in July of 2016 it became the most watched original series

Coca-Cola announced in 2016 that they would soon be killing off Coke Zero in favor of the new creation of Coke Zero Sugar that would first be tested in other countries, like Great Britain and Mexico, then hit the US in July of 2017. Coke Zero Sugar is intended to taste more like regular Coca Cola with a “new and improved recipe”. This news came as a shock to many because the beloved Coke Zero had only been increasing in sales since its 2005 debut. People were confused why they would riskily decide to do a complete revamp of one of their most popular products. Many who had been loyal fans to this zero calorie diet drink were angry at the news because they were very skeptical that Coke Zero Sugar would taste “even better” than Coke Zero.          So, what’s the difference? They both have zero calories and sugar, and are both sweetened by aspartame and acesulfame K. Coca Cola says they only “tweaked the blend of natural flavors” so their reactions will be differ

Another horrific event occurred on Sunday night in Las Vegas. A gunman from a hotel room opened fire during a Jason Aldean concert and killed over 59 people while injuring over 400 others. This tragedy surpassed the 2016 Orlando shooting as the deadliest mass shooting in United States history. When I first woke up Monday morning and saw the news stories about it on my phone I rubbed my eyes and hoped I was still asleep. I was confused, then angry, and now heartbroken. I’ve spent today gathering more information on the attack, learning about the innocent victims, and looking to social media to see how other people are expressing their sentiments. Like with most disastrous events, people have been using Facebook and Instagram to show that their hearts and prayers are with the victims and their friends and families who have to deal with their loss. I actually wrote another blog earlier this semester about how posting to social media to show your sympathy